Urban Moto Imports – Who we are, what we do.

Urban Moto Imports (UMI) is a specialist premium motorcycle importer and distributor in Australia and New Zealand for MV Agusta, Bimota, Benelli, Gas Gas, Royal Enfield and Peugeot Motorcycles. All of these very different brands have a few things in common; an artisan approach to crafting beautiful motorcycles, performance; be it born from the race track, the drag strip or mountain passes all of these brands are built to perform. And of course passion, every nut and bolt, lick of paint and inch of rubber oozes heritage and pedigree.

Born from the desire to save some of history’s most desirable brands from extinction in the Australian marketplace, UMI has gone from strength to strength, acquiring more premium brands to bring to the Australian motorcycle enthusiast. By focusing on prestige niche brands, UMI has been able to develop a unique portfolio of offerings that have a broad reaching appeal. Staffed by experienced motorcycle enthusiasts, UMI is able to deliver a specialised service that delivers on every aspect of motorcycle ownership, exceeding our very special client’s requirements and expectations.

At UMI, we realise that it’s about more than the motorcycles. UMI carries a large range of spares to suit our brands, with restocking and special order deliveries arriving weekly. UMI also has a wide range of apparel and merchandising options so that the rider can look as good as their motorcycle.

In addition our premium motorcycles come with a 2 year unlimited kilometre warranty, and 2 year roadside assistance so ownership is never stressful*. UMI has developed an online portal for our dealers and service agents, so that parts orders and warranty activities can be done simply and easily. UMI regularly runs test ride events, attends all the major motorcycle expos and runs owner’s events, all aimed at building strong brand recognition and a healthy owners community.

Uncompromised Motorcycle Individuality, it’s not just a catchphrase. It personifies our vision for the brands we represent and our desire to share our passion in motorcycles.

*Please note warranty and roadside assist terms and conditions may differ with some brands and models. Please contact your authorised dealership to find out more.