Peugeot Scooters announce new Australian distributor

Peugeot Scooters Returns to Australia with Urban Moto Imports.

Urban Moto Imports announces it is the newly appointed distributor of Peugeot Scooters for Australia and New Zealand. The successful premium motorcycle distribution company will begin to forge a strong dealer network for Peugeot Scooters on the back of a launch of the new Euro 4 models.

‘The Peugeot brand has an extraordinary heritage of innovative engineering and design. We are very proud and excited to represent the brand in Australia and New Zealand, and look forward to seeing our dealership network grow with the new model range’ said CEO Joseph Elasmar.

Peugeot Scooters, one of the world’s oldest two wheel manufacturers, has been recognised as an emerging leader in European brands. The 2018 Mondial Paris Motor Show will this year be partnered by Peugeot in celebration of their own recent success in the international market, including Australia where Peugeot cars have achieved record sales in the last year. Confidence in the Peugeot brand is at an all-new high, with Australians embracing the brand’s exceptional quality and design.

The Euro 4 scooter range unveiled exclusively by Peugeot Scooters at the Milan Motorcycle Show in 2017 confirms the brand’s reputation for style. Offering an even wider range of features and a sleeker design, the Lion brand’s scooters will be available from dealers in a new range of versions, representing a stylish way for the world’s leading two-wheeler manufacturer to celebrate its 120-year legacy of innovation and success.

Australia and New Zealand will be offered a wide range of two and three-wheel models from 50cc to 400cc, including the Django, Metropolis, Kisbee, Tweet and Belville. Each model will come with a two year warranty and two year customer care program.

The first shipment is expected to arrive in September 2018, with pre-orders to be activated well in advance. A new official website will be live shortly.

Peugeot Motorcycles Australia & New Zealand welcomes new dealerships to the network. Dealerships can register their interest on


Gas Gas announce new Australian distributor

New Range. New Distributor.

With the recent announcement of the all new Gas Gas MY2018 range, Gas Gas is also pleased to announce the fast growing Urban Moto Imports, as the new Australian distributor for the Gas Gas Enduro range.
The recent acquisition of the Gas Gas brand as part of the Spanish-owned Torrot Group has further strengthened the future of this iconic brand with a significant investment across all levels of manufacturing and product development. With a focus on expansion into new markets, along with the development of future markets such as Australia, the new appointment of Urban Moto Imports underpins the company’s commitment to bring new levels of customer engagement and support.
Urban Moto Imports holds the reputation and accolade of being the biggest distributor for a number of their motorcycle brands. Using a proprietary B2B system, matched with strong after sales and marketing, the company is set to significantly grow Gas Gas, delivering a competitive and exciting experience for customers and the market.

“Gas Gas is without question a brand held in high esteem amongst the off-road community for its high build quality, performance and racing pedigree. The new MY2018 range, is ultimately a brand new platform that will be very competitive. However, the MY2018 range is just the start of the new breed to come from Gas Gas with much-anticipated developments to be announced.
We look forward to a long relationship with Gas Gas and we are committed to support our customers and dealership network. Media events, shows and customer experience days are being scheduled for the second half of 2017 as well as entering racing programs such as the VORC and AORC,” says Joseph Elasmar, Urban Moto Imports CEO.

“The entire team at Torrot Group are thrilled with the appointment of Urban Moto Imports as our new Enduro distributor for Gas Gas in Australia. 
As Gas Gas takes a new path under the direction of the Torrot Group, we are confident that Urban Moto are the perfect partner to drive growth in the important Australian off-road market. 
We look forward to working with Urban Moto Imports to establish the well known Gas Gas brand as a key player in the Australian off-road market,”
Phillip Wilkinson – Gas Gas APAC business development manager

New MY2018 range

This year Gas Gas will launch the new 2018 Phoenix range in Australia which will set the benchmark for new developments out of the Spainish factory. With a brand new design and contributions from suppliers including Kayaba and FMF and extensive development carried out by the Gas Gas Enduro Championship team, the new Gas Gas Phoenix range is a total renewal of the brand in Enduro.
The EC 250, EC 300, XC 250 and XC 300, boast new frame, engine, suspension, geometry and an endless list of new parts. Handbuilt out of the Spanish factory in Salt, the new EC/XC demonstrates the total commitment to providing the greatest reliability, top specs, versatility and off-road performance motorcycle in the Enduro market. (please download presskit for more)

Gas Gas under the directive of Torrot Group are now set to bring new models alongside the Phoenix range, to further compliment the Enduro segment and bring with it new developments in engine, chassis, suspension and electronics.
Whilst the new 2018 Phoenix range will steal the hearts of off-road enthusiasts, Gas Gas Australia will also be launching the junior electric E10 enduro model which will delight parents with its innovative remote motorcycle control app.

Gas Gas will continue to support the existing Gas Gas dealership network under the new distributor Urban Moto Imports, with new motorcycles, parts and accessories. The Gas Gas network will be expanded further to meet the demand of customers and regions previously without representation. Opportunities for dealerships to represent Gas Gas can be discussed with the Sales team by contacting

The launch of the 2018 range will take place in early August with immediate delivery of new motorcycles to dealerships.
Visit the new Gas Gas Australia website for more information and updates.

gasgas-video-graphic2MY2018 XC 300
MY2018 EC 300

MV USA takes it to the next level

MV USA takes it to the next level

Urban Motor Group Pty Ltd is pleased to announce it has acquired MV Agusta USA LLC and will be introducing the motorcycle distribution team, Urban Moto Imports, to oversee operations. CEO and founder of Urban Motor Group, Joseph Elasmar will lead the USA team to develop and reinforce the MV Agusta brand position in USA.

Aligning itself with MV Agusta’s ambition, the new management team will also focus on building brand awareness and quality customer service by harnessing the wealth of experience, robust business model, passion in motorcycles and extrinsic perspective that has earnt Urban Moto Imports the reputation and accolade of being the biggest distributor for MV Agusta and a number of other motorcycle brands.

The driving force behind Urban Motor Group has been the relentless ambition of Joseph Elasmar to bring to market products of distinction. From humble beginnings and as an astute student of International Business, Elasmar built the Group from experience of over 14 years in the motorcycle industry. The opportunity to represent MV Agusta in North America was a direct result of a strong and successful relationship with the MV Agusta factory, specifically influenced by Giovanni Castiglioni, President of MV Agusta.

“For me and the company, I can say we are very excited with our new partner overseeing and developing USA. Joseph and his distribution team have a remarkable track record in delivering a strong dealership network, backed with excellent customer service and dealer support. We are very confident they will usher in a new era for MV Agusta in the States, invigorating sales and passion for our motorcycles. This is just the beginning, we have plenty more surprises in 2017 and beyond.” said Castiglioni.

“In my opinion MV Agusta is a brand like no other, you cannot tie it down to traditional ways of thinking, it is the most progressive and liberal motorcycle company in the world, not shy of pushing the envelope. Whilst other mainstream brands have taken the mass production approach, MV Agusta continues to do what others dream to do. You only have to look back in the last couple years to see the partnerships with the likes of Motul, Pirelli, Lewis Hamilton, Mercedes-AMG and Zagato, that have produced the most unique and beautiful motorcycles. Coupled with its rich racing heritage, names of famous riders and drivers, to its own bespoke R&D performance centre CRC (Castiglioni Research Centre), MV Agusta is without peer. The motivation and passion behind the brand is insatiable, you only have to take a short walk along the factory production line to be immersed in the history, affection and precision of the workers who build motorcycle art.” said Elasmar.

“2017 looks set to be the most exciting year for MV Agusta with new model updates, yet to be released special editions and coveted new riders for the World Supersport Championship including title contender USA rider P.J. Jacobsen on the latest F3 675 RC motorcycle. Not forgetting, of course, the latest F4 RC which is tipped to excel further at the helm of former BSB Champion Leon Camier.
There is just so much going on at the factory. The new technical updates that are coming to the road range in 2017 alone is quite amazing, with CRC mastering significant changes to chassis, engine and electronics componentry. CRC has also proven once again it is at the forefront in R&D with the recent release at EICMA of the most powerful 800 cc naked under Euro 4 constraints, the Brutale 800. These new developments and yet to be released innovations really show MV Agusta is leading edge.
I’m really looking forward to a new start for MV Agusta in the USA and in particular seeing customers experience the difference of hand built Italian masterpieces.” Joseph Elasmar

Media events, shows and customer experience days are being scheduled for 2017 with unveilings of new releases and limited special editions. This year MV Agusta USA will be inviting media to an upcoming conference in the first half and will welcome new introductions.

With an expected update to the dealer network in the coming months, the current MV Agusta USA head office in Pennsylvania will be joined by a second new office on the West Coast in California.

Royal Enfield appoints Urban Moto Imports as their distributor in Australia

Royal Enfield appoints Urban Moto Imports as their distributor in Australia

Royal Enfield, the world’s oldest motorcycling company in continuous production has appointed Urban Moto Imports Pty Ltd, distributor of the world’s most exotic motorcycles, as the new distributor for the brand in Australia. The new appointment will take effect immediately with a new dealer and service agent network to be announced soon.

Speaking on the development Mr. Arun Gopal, Head – International Business, Royal Enfield said “At Royal Enfield we believe that the leisure motorcycling across the world has gone extreme. Our unique form of motorcycling is centred on the idea of an absolute connect between the rider, his machine and the terrain he rides through. We call this ‘Pure Motorcycling’. Our motorcycles are evocative, unintimidating and fun in real world riding conditions”

Commenting on this new development, Mr. Gopal said, “We are extremely excited to work with Urban Moto Imports and they have proven expertise and experience that synergize well with Royal Enfield’s brand experience.”

Mr Joseph Elasmar, CEO – Urban Moto Imports said “Royal Enfield is an iconic motorcycle manufacturer and one that we feel now has a phenomenal future. Recently the company dedicated a new manufacturing facility to meet the demand for higher quality motorcycles for markets that include Australia and appointed a new team in the UK office headed by renowned motorcycle designer Pierre Terblanche.”

“There is no question Royal Enfield is making its mark on the world with it’s staggering global sales of 2014 where they out performed Harley Davidson. We are excited in the growth of the brand and are delighted in partnering with Royal Enfield.”

In addition to Royal Enfield, Urban Moto Imports also distributes MV Agusta, Erik Buell Racing (EBR), Benelli, Bimota, Confederate and Viper Motorcycles. The company operates out of Melbourne with a dealer network across Australia and New Zealand.

For more information please contact

The official Royal Enfield website will be launched in the coming week along with a Facebook page.


About Royal Enfield:

The oldest motorcycle company in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-size motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai (Madras), India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With 50% growth every year for the last 3 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.

Royal Enfield’s product line‐up includes the Bullet, Classic and Rumbler models in both 350 and 500cc displacements; and the recently introduced Continental GT 535cc café racer. Royal Enfield operates through 11 company-operated stores and 250 dealers in all major cities and towns in India, and exports to over 40 countries across the world including the USA, Japan, UK, several European and Latin American countries, as well as the Middle East, South Asia and Australia.

Royal Enfield also organises and supports many motorcycling events and rides , more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over India to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.

MV Agusta announce new Australian distributor

Urban Moto Imports, distributor of the world’s most exotic motorcycles in Australia is pleased to announce a new distribution partnership with MV AGUSTA Motor S.p.A.

“The MV Agusta brand represents a big step forward for Urban Moto Imports and a new era for MV Agusta motorcycles in Australia. We have been in discussions with MV Agusta for sometime and have been genuinely amazed by their new outlook and goals for the future. We feel their recent partnering with Mercedes AMG has added a new dimension to the company that builds ‘motorcycle art’ and looks set to bring further innovation and leading technology in their motorcycles.” said Joseph Elasmar, CEO of Urban Moto Imports.

“After reviewing the new 2015 MV Agusta range in Italy, we can report they look exceptionally refined and engineered, with cutting edge style. In particular, the new Dragster RR is an incredible machine and speaks in volumes of what is yet to come out of MV Agusta.”

”2015 is shaping up to be a big year for MV Agusta internationally with new exciting models and competing in the coveted World Superbike Championship. Here in Australia we will first showcase MV Agusta at the first round of the World Superbike Championship at Phillip Island and we are also planning to enter MV Agusta in Australian road racing series.”

Officially Urban Moto Imports will begin the transition of distribution into Australia effective immediately with the latest 2015 models arriving in February. Future model launches, availability and pricing information will be released in the coming week.

In addition to MV Agusta, Urban Moto Imports also distributes Erik Buell Racing (EBR), Benelli, Bimota, Confederate and Viper Motorcycles. The company operates out of Melbourne with a dealer network across Australia and New Zealand.

For more information please contact

The official Australian MV Agusta website will be launched in the coming week along with a Facebook page.