Royal Enfield appoints Urban Moto Imports as their distributor in Australia

Royal Enfield, the world’s oldest motorcycling company in continuous production has appointed Urban Moto Imports Pty Ltd, distributor of the world’s most exotic motorcycles, as the new distributor for the brand in Australia. The new appointment will take effect immediately with a new dealer and service agent network to be announced soon.

Speaking on the development Mr. Arun Gopal, Head – International Business, Royal Enfield said “At Royal Enfield we believe that the leisure motorcycling across the world has gone extreme. Our unique form of motorcycling is centred on the idea of an absolute connect between the rider, his machine and the terrain he rides through. We call this ‘Pure Motorcycling’. Our motorcycles are evocative, unintimidating and fun in real world riding conditions”

Commenting on this new development, Mr. Gopal said, “We are extremely excited to work with Urban Moto Imports and they have proven expertise and experience that synergize well with Royal Enfield’s brand experience.”

Mr Joseph Elasmar, CEO – Urban Moto Imports said “Royal Enfield is an iconic motorcycle manufacturer and one that we feel now has a phenomenal future. Recently the company dedicated a new manufacturing facility to meet the demand for higher quality motorcycles for markets that include Australia and appointed a new team in the UK office headed by renowned motorcycle designer Pierre Terblanche.”

“There is no question Royal Enfield is making its mark on the world with it’s staggering global sales of 2014 where they out performed Harley Davidson. We are excited in the growth of the brand and are delighted in partnering with Royal Enfield.”

In addition to Royal Enfield, Urban Moto Imports also distributes MV Agusta, Erik Buell Racing (EBR), Benelli, Bimota, Confederate and Viper Motorcycles. The company operates out of Melbourne with a dealer network across Australia and New Zealand.

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The official Royal Enfield website will be launched in the coming week along with a Facebook page.


About Royal Enfield:

The oldest motorcycle company in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-size motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai (Madras), India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With 50% growth every year for the last 3 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.

Royal Enfield’s product line‐up includes the Bullet, Classic and Rumbler models in both 350 and 500cc displacements; and the recently introduced Continental GT 535cc café racer. Royal Enfield operates through 11 company-operated stores and 250 dealers in all major cities and towns in India, and exports to over 40 countries across the world including the USA, Japan, UK, several European and Latin American countries, as well as the Middle East, South Asia and Australia.

Royal Enfield also organises and supports many motorcycling events and rides , more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over India to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.